Markedu Brazil - Training for Companies and Software Professionals

ORIGEM DA MARKEDU

A Markedu nasceu em julho de 2007.
Uma empresa de treinamentos e consultorias voltada para empresas de software e serviços de TI.
De lá para cá já treinamos milhares de profissionais tanto no nível executivo (empreendedores, executivos, gerentes e líderes) quanto no nível operacional (marketers, vendedores, pré-vendas, consultores de implementação, agentes de suporte).
O reconhecimento e o sucesso vieram com o tempo, Nós acreditamos que essas recompensas foram o resultado da paixão que temos em aprender com nossos clientes, colocar novos conhecimentos, ideias e processos em prática e ensinar com entusiasmo quem deseja aprender.

Nossa missão
É buscar, pesquisar, desenvolver conteúdos de aprendizagem e transmitir conhecimentos, métodos e ferramentas de trabalho que possam formar e melhorar as pessoas e permitir que desenvolvam seu potencial para uma vida profissional e pessoal mais feliz.

Nossa Visão
Buscamos nos tornar referência em treinamentos e consultorias para empresas de software e serviços de TI, capacitando profissionais em todos os níveis organizacionais. Buscamos promover o desenvolvimento pessoal e profissional, transmitindo conhecimentos, métodos e ferramentas que permitam às pessoas alcançar seu potencial máximo.

Nós acreditamos na existência de Deus.
Respeitamos todas as crenças e opiniões daqueles que não acreditam. Nossas decisões de negócios sempre serão feitas de acordo com os Valores Humanos Fundamentais expressos na Declaração Universal dos Direitos Humanos.

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LEADERS of Customer Service and Support Teams for IT Users

The Online Training for IT User Service and Support Team Leaders provides participants with training and/or updating on the best service and support practices for IT users. It presents knowledge, methods and tools that can be immediately applied in the handling of requests for requests, incidents, doubts, complaints and problems related to the IT users' environment (hardware, software and services).

Profissionais de Atendimento e Suporte a Usuários de TI

The training of Customer Support Professionals has the main objective of broadening the vision of the participants, it provides new knowledge and techniques for immediate use in their daily lives, stimulates the development of their service skills and proposes a proactive attitude towards customers, instead reactive.

Communication and Relationship Skills for Support Professionals

The Communication and Relationship Skills training for IT Professionals provides participants with training and/or updating in the best practices for communication and relationships with IT users. It presents knowledge, techniques and tools that can be immediately applied in situations of responding to requests, incidents, questions, complaints and problems related to the IT user environment (hardware, software and services).

Systems Deployment Consultant

The focus of the training is the day-to-day life of the systems implementation consultant, starting from the moment he is scheduled for a deployment project, going through the initial visits to the client, executing his activities in the implementation, until the end participation in the project.

Training for System Deployment Team Leaders

The Training for SYSTEM DEPLOYMENT TEAM LEADERS provides participants with training and/or updating in the best practices of Leadership of Business Management Systems Implementation Teams (ERP, CRM, WMS, HCM, EAM, etc). In training we cover leadership styles; relationship with superiors, peers, subordinates, suppliers and business partners; people management, customer management; implementation best practices; The content is enriched with real cases, market research, check lists, worksheets, exercises and exchange of experiences.

Customer Success for Software Companies

CUSTOMER SUCCESS FOR SOFTWARE COMPANIES is a training specifically aimed at professionals from software companies (producers, resellers, franchises and implementing consultants) who have the challenge of structuring, implementing and developing a Customer Success area to establish a long-term relationship with portfolios of business management software customers (ERP, CRM, HCM, EAM, WMS, TMS, BI, etc) . In addition to addressing issues related to the organization of the Customer Success area, the training deals with monitoring the Software Customer Service Cycle: Systems Development; Qualities and Tests; Software Marketing & Sales; Systems Implementation (Onboarding); User Support;

Recrutamento, Seleção e Gestão de Canais Indiretos de Venda de Software

The training and management of indirect sales channels aims to enable entrepreneurs, entrepreneurs and commercial managers to attract, develop and maintain indirect sales channels, capable of generating more and better business. It brings together the best in terms of best national and international practices for managing indirect sales channels. The investment in this training will contribute a lot to your professional development and your company's business.

Planejamento Estratégico Comercial de Empresas de Software e Serviços de TI

Designed specifically for business management software producers and resellers. It is based on more than 25 years of experience in commercializing business management software and on the best methodologies and practices used, national and multinational softwarehouses. You will receive the Strategic Commercial Planning Model for Software Companies.

Demonstração de Softwares

ONLINE TRAINING FOR SOFTWARE DEMONSTRATORS is an UNPRECEDENTED training in BRAZIL, it was created specifically for software producers and resellers. It is based on more than 20 years of experience in business management software demonstrations. In this training you will learn how to plan and execute a successful software demo, avoiding the most common mistakes and increasing your chances of success in your sales.

Consultative Software Sales

"Sometimes I get the impression that I'm talking to the wrong person." "I answered all requests from the prospect, now I feel that he is messing with me." "Our customers say our price is too high." “Customers say that our products and services are very similar to those of the competition. I have no alternative but to give discounts. ” Have you heard or seen yourself thinking about these phrases before? The IT Sales Course student will have the opportunity to learn new techniques and develop skills in driving the sales process, practicing in the classroom through exercises, using support tools and simulating sales situations.

IT Marketing

“Our products are complex, I can't explain them over the phone.” "It is difficult to schedule visits, the operators and secretaries only make things difficult." “We did an event and it was half a dozen people, who didn't buy anything.” The phrases above are a sample of the challenges of prospecting. They are said by IT salespeople and express the normal difficulties of those who work hard, but without method. With us they discover that there is a prospecting methodology for IT products, services and projects, which can improve the scheduling of business meetings with potential customers.

How to Hire Software and IT Service Vendors

The Training How to Hire Software and IT Services Vendors started in 2009 as a face-to-face workshop and in 2020 it was restructured to the Online modality. It is based on more than 20 years of practical experience in Recruitment, Selection, Hiring and Training of Software Vendors and Information Technology Services. The training provides tips and tools that can help recruiters and managers to conduct sales selection processes according to the specifics of the IT segment.

Software Development Team Leaders

People who want to lead people (teams) in development. Provide participants with the knowledge needed to lead and lead a development team.

Fundamentals of Software Testing

Introduce the fundamental concepts related to software testing and give a general and broad view of methods, techniques, tools and good practices to assist in the verification and validation of software, providing subsidies for the planning and execution of the software testing process.

Process Mapping

Process Mapping Training for Software Companies is aimed at process analysts, business analysts, systems analysts, requirements analysts, product managers, solution architects, systems deployment consultants or any other functions that perform the activities survey, analysis and process redesign.

Software Pricing

THE ONLINE SOFTWARE PRICE FORMATION TRAINING IS THE ONLY ONE OF THIS KIND IN BRAZIL. It was designed specifically for business management software producers. It is based on more than 25 years of experience in developing strategies, policies and pricing for software and IT services. TARGET PUBLIC: Owners, Partners, Presidents, CEOs, Directors, Commercial Managers and Controllership of Software Companies, who are responsible for pricing decisions for software and IT services.

Portfolio

Conheça nossa Trilha de treinamentos nas áreas de: Desenvolvimento de softwares Qualidade de Softwares Marketing de Softwares Venda de Softwares Entrega de Softwares Suporte a Softwares Sucesso do Cliente

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13May

TREINAMENTO ONLINE AO VIVO PARA LÍDERES DE EQUIPES DE ATENDIMENTO E SUPORTE A USUÁRIOS DE TI

23Jun

TREINAMENTO DE LIDERANÇA TÉCNICA E GESTÃO ÁGIL DE TIMES DE DESENVOLVIMENTO - ONLINE AO VIVO

Em suas consultorias, a Markedu Brasil utiliza o conceito de Ciclo de Entrega de Valor ao Cliente, pelo meio do qual apresenta recomendações que levam em consideração o conjunto de processos e atividades que entregam valor ao cliente.

Competitive Strategies Consulting

“Strategy without tactics is the slowest path to victory. Tactics without strategy is noise before defeat ”. - Sun Tzu - 500 BC

Marketing Consulting

“O marketing autêntico não é a arte de vender o que você faz, mas saber o que fazer! É a arte de identificar e entender as necessidades dos clientes e criar soluções que ofereçam satisfação aos clientes, lucros aos produtores e benefícios para as partes interessadas. “ – Philip Kotler

Pre-Sales Consulting

“The most important issue in the world can be simplified to the point where everyone can appreciate and understand it. This is - or should be - the highest form of art. ” - Charlie Chaplin. Markedu Brasil has a lot of experience in structuring and restructuring the pre-sale process of companies in search of growth.

Sales Consulting

"Nothing happens until someone sells something." - Jeffrey Gitomer Markedu Brasil has a lot of experience in selling complex products and services, which involves multiple decision-makers with varying choice criteria. We implement and improve the processes of needs assessment, design of the solution vision, presentation and demonstration of solutions (products and services)

Operations Consulting

"The company's goal is to make money today and in the future." - Eliyahu Goldratt Markedu Brasil developed methodologies for the selection and implementation of ERP (Enterprise Resources Planning), APS (Advanced Planning System), CRM (Customer Relationship Management) software. We assist our manufacturing customers in the search, selection, contracting, implementation and final evaluation of projects

Support Consulting

"56% of consumers need to explain the problem more than once when talking to the attendant." - Harvard Business Review Markedu Brasil has extensive experience in supporting customers, both in the remote service modality and in the field service modality.

After Sales Consulting

“The order guarantees the sale. After-sales guarantees the customer. ” - Unknown Author Markedu Brasil has a lot of experience in after-sales of products and services in the corporate market. The purpose of post-sale is to strengthen the relationship and monitor customer satisfaction with the product purchased, guaranteeing their satisfaction and, consequently, loyalty in the case of new purchase needs.

Financial Management Consulting

“Cuidado com as pequenas despesas; um pequeno vazamento afundará um grande navio.”- Benjamin Franklin A Markedu Brasil possui habilitação técnica e experiência para prestar consultoria em Finanças Empresariais.

Start Ups

Markedu Brasil has proven experience in training and consulting for Start Ups through partnerships with Incubators and Accelerators. In 2008 we signed our first agreement with the Instituto Gene de Blumenau-SC.

Information Technology

Markedu Brasil has proven experience in training and consulting for Information Technology companies.

services

A Markedu Brasil possui experiência comprovada em treinamentos e consultorias para empresas de Serviços. Auxiliamos e orientamos empresários, executivos, gestores a implantarem processos, metodologias e ferramentas capazes de aprimorar o Ciclo de Entrega de Valor ao Cliente: Estratégias & Marketing - Vendas & Pré Venda - Operações & Suporte - Pós-Venda & Gestão Financeira.

Manufacturing Industries

Markedu Brasil has proven experience in training and consulting for Manufacturing Industries. We have already developed Marketing, Sales and Pre-Sales consultancies in order to increase lead generation through digital marketing and participation in industrial events and fairs.

Trade

Markedu Brasil has proven experience in training and consulting for Commerce and Distribution companies. We assist and guide entrepreneurs, executives, managers to implement processes, methodologies and tools capable of improving the Customer Value Delivery Cycle: Strategies + Marketing + Sales + Pre-Sales + Operations + Support + After-Sales + Financial Administrative Management.

New Slogan

10Oct

NIGHT SOFTWARE OCTOBER 2023

10/10/2023 20:00
Online Event

02May

Software Consultative Selling Workshop - Free, Online and Live Event

02/05/2023 19:30
Online Event

13Jun

Night Software

13/06/2022 19:00
Online Event

21Mar

DAY & NIGHT SOFTWARE 2022 - FREE EVENT WITH 7 LIVE ONLINE LECTURES (AFTERNOON AND NIGHT)

21/03/2022 13:15

14Feb

SOFTWARE DAY 2022 - 1 DAY EVENT WITH 8 FREE LIVE ONLINE TALKS

14/02/2022 08:00
Online Event

22Dec

FREE STRATEGIC PLANNING WEBINAR FOR SOFTWARE AND IT SERVICES COMPANIES

22/12/2021 19:00
Online Event

https://www.sympla.com.br/evento-online/webinar-gratuito-de-planejamento-estrategico-comercial-para-empresas-de-software-e-servicos-de-ti/1440097

22Nov

Lecture Strategic Business Planning for Software and IT Services Companies

22/11/2021 08:00
R. Herculano Nunes Teixeira, 105 - Budag, Rio do Sul - SC, 89165-478, Brazil

17Aug

FREE WEBINAR FOR SUPPORT TEAM LEADERS: HIRING, TRAINING AND TALENT RETENTION

17/08/2021 19:00
Online Event

27Apr

FREE WEBINAR: CHALLENGES AND OPPORTUNITIES IN THE IT USER SUPPORT CAREER

27/04/2021 19:00
Online Event

19Apr

FREE WEBINAR: HOW TO CAREER AS A SYSTEMS DEPLOYMENT CONSULTANT.

19/04/2021 19:00
Online Event

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